Work History
Canadian Business Support Program (CBSP)
Creative Director and Marketing Manager
2020 – Present / Peterborough, Ontario
I work with company stakeholders and strategic partners to ensure our brand, creative communications, and marketing goals are in alignment with the restructuring of services and systems to become hybrid SAAS solutions. Producing creative communications to support the future launch of a pilot program in Peterborough Ontario.
Full Media Agency
Partner and Creative Director
2017 – 2019 / Toronto, Ontario
Led daily operations and a remote team of 12 multimedia specialists that I recruited and directed. Business development, target audience niche profiling, market research, proposal writing, sales support, cross-platform marketing strategies, KPI analysis, account management, project lead, and creative direction among other duties.
Newtron Group
Marketing Director and Multimedia Producer
2014 – 2016 / Brampton, Ontario
Reported to leadership and owned responsibility for new business development, brand management, marketing direction, budgeting, multimedia publishing, sales systems, advertising, and public relations.
Full Media Center
Founder and Creative Director
2009 – 2014 / Toronto, Ontario
M&A Services, Prospect presentations, account contracts and creative project management for a variety of industries such as software, hardware, property restoration, medical, e-commerce, hospitality, and personal development.
Organic Inc.
Senior Project Manager (contract)
2008 – 2009 / Toronto, Ontario
Primary responsibilities were managing the client (VP of Communications Bank of America) expectations while leading the creative and technical teams to develop an Infocenter on bankofamerica.com and market it to existing customers.
D.A.W.M.S. – TMW
Co-Founder and Senior Project Manager
2006 – 2008 / Toronto, Ontario
Authored business plan, wrote web-based Dynamic Automated Website Management System (D.A.W.M.S.) specifications, raised funds, designed SAAS UX, hired and managed a development team to create the initial application. Launched and marketed the subscription membership platform.
Spherecore Inc.
Founder and Creative Director
1996 – 2005 / Toronto, Ontario
Did it all for this advertising and design agency including brand development, marketing, sales, account management, team development, and creative direction.
My grandfather was an entrepreneur and retired when he was 50 years old. He inspired me to be one as well. Then in my first month at college I completed my first six week assignment, a marker rendered Harley Davidson Ad, during the first class while the instructor walked us through the creative brief. He said he wished he could do that. Then I asked him what I could expect from my first year in Advertising and Design. He said a junior graphic design job earning about $20k per year. Then I asked what the highest position was in the industry and he said Creative Director with 10 years of experience and I’d earn over $125k.
That was enough to motivate me to ask my grandfather for a startup loan of $5k. I incorporated Spherecore Inc., branded it, launched a website, printed business cards, and started attracting clients. I gave myself the title of Creative Director and did so for 9 years.
I recruited five team members with complimentary skills and my boutique agency developed a book of clients that included start ups, small businesses and larger accounts like Workbrain, SpaceX, McCain’s, Hershey’s, and IGA Foodland through a joint-venture partnership with WSP International.
I ended up trading in my agency, the highly stressful ownership role, and the long hours for a dream of making one of the world’s first SAAS DIY automated website builders which hit the market as Thirty Minute Websites.