Scope of Experience
At the age of 19, while I was in my first year at George Brown – Leadership, Marketing, Discovery Facilitation, Business Development, Fund Raising, Budgeting, and Sales were necessary practices upon starting my first incorporated business, Spherecore Inc. Advertising & Design. I used my client projects for my school assignments so I was able to manage attending full-time school while running my agency. At times I recruited and hired fellow students to help me with my client work which gave me the opportunity to practise being a Creative Director in my early twenties.
Seasoned Professional
That entrepreneurial venture kick-started my track record of helping over 100 companies communicate successfully through branded multimedia since I graduated from George Brown for Advertising and Design.
Now I have over 25 years of experience in the marketing communications industry evolving from fine artist into a creative executive. I have grown to be very helpful as a marketing strategist, team leader, project manager, business developer, vision facilitator, speaker/presenter, spokesperson, event planner, and multimedia cross platform creative director. It’s a true joy to collaborate with a team on a mission from start to finish — from initial scoping to reporting on and optimising published campaigns and projects. I pride myself in seeing those I serve happy with results that truly suit their business vision and exceed their goals.
Qualifications
PRIOR ROLES
Stakeholder Collaborator
Executive Manager
Team Leader
Marketing Strategist
Media Campaign Manager
Creative Director
Brand Manager
Multimedia Producer
New Business Developer
Vision Facilitator
Public Speaker
Author & Content Writer
Web Designer
Video Producer
Graphic Designer
SOFT SKILLS
Self-management
Problem Solving
Continued Learning
Team Collaboration
Team Leadership
Strategic Marketing
Project Planning
Budgeting
Meeting Facilitation
Account Management
Live Presentations
Strategic Thinking
Research & Analysis
Tech Savvy
HARD SKILLS
Project Management
Proposal Writing
Creative Direction
Creative Production
Copywriting
Graphic Design
Multimedia Production
SEO (onsite/offsite)
Social Media Publishing
Adobe Suite
Google Suite
Microsoft Suite
Illustration
Photography
Audio/Video Editing
Read-Edit – HTML/CSS
WordPress Publishing
Hubspot / Funnels
Achievements
1996
Founded and Directed Spherecore Inc. Advertising and Design
1999
George Brown Graduate – Advertising & Design Program
2001
Spherecore Inc. partners with WSP International to serve major brands
2005
Raise investment capital to develop online DIY website builder (DAWMS/TMW)
2007
Complete World’s Greatest Marketing Training in California – bring TMW to market
2012
Write, design and publish the Full Media System workbook
2014
Co-create ACT – Awaken Canada Together – that partnered with St. Michael’s hospital
2016
Establish Newtron Group as industry authority Canada wide
2017
Founding partner for Full Media Agency
2021
Help Skygrid Solutions raise initial capital
Origin Story
Born in Pittsfield Massachusetts in 1977 to a Canadian Mother and American Father I inherited a dual citizenship. I have referred to myself as a North American at times. I attended special art schools like Claud Watson and Wexford Collegiate as I developed my fine art skills from the age of five. My mother said I was like a little photocopier, drawing comics and things I saw.
By the time I attended my post secondary school I had practised life drawing for five years along with illustration, animation, typography, photography, painting, printmaking, graphic design, and sculpture.
My entrepreneurial self-driven side manifested when I was twelve as I started selling my artwork and doing commissioned illustrations.