The owners at Bronxpro & Concepts had developed a successful small business but they wanted to grow and compete for larger projects. So I designed a new brand for them and produced consistently branded collateral across multimedia channels to support their marketing and sales efforts. They have since grown through winning larger electrical contracts and expanded their fleet.
Acting as Marketing Director, I collaborated with company leadership, to develop marketing budgets, strategies, media campaigns, and events to establish them as the leading authourity of their industry, nationwide. I did a brand refresh, developed a new website, produced testimonial videos, wrote niche magazine articles, and published several print and digital advertisements. Then I researched, ghost wrote, and published a book for them that was promoted through a multichannel campaign. I also planned, produced, and managed their grand opening event.
I assisted a St. Michael’s Hospital Conference and an author to establish new brands which inspired me to joint venture on a community project called ACT to raise awareness regarding head injury prevention and treatment. I tapped all my skills on these projects including discovery facilitation, media relations, live event production, brand design, and multimedia creation. I developed three brands from the ground up and published integrated marketing campaigns to support them.
