Work History

Loadstar Trailers Inc.

Marketing Coordinator and Multimedia Producer

2022 – 2024 Cobourg, Ontario (Hybrid)

I work with company leadership to coordinate all marketing, advertising, and promotions to support lead generation and brand awareness. I create and manage marketing budgets, plan, produce, and publish social media content and advertising on Google Ads, Meta Ads, and industry specific Ad platforms. I pilot a 4k video drone to capture HD video footage to use in weekly reel publishing on Instagram, YouTube, and LinkedIn. I have grown our social media following by 20% within the first 8 months and published over 50 videos. I have also had signage installed on the front of our facility, setup the Google business profile, and published a brand refresh that is now consistent across digital and traditional media platforms. Currently I am developing an advanced website for the company to streamline lead generation and sales.

Canadian Business Support Program (CBSP)

Creative Director and Marketing Manager

2020 – 2023 Peterborough, Ontario (Hybrid)

I worked with company stakeholders and strategic partners to ensure our brand, creative communications, and marketing goals are in alignment with the restructuring of services and systems to become hybrid SAAS solutions. Producing creative communications to support the future launch of a pilot program in Peterborough Ontario.

Full Media Agency

Partner and Creative Director

2017 – 2019 / Toronto, Ontario (Onsite)

Led daily operations and a remote team of 12 multimedia specialists that I recruited and directed. Business development, target audience niche profiling, market research, proposal writing, sales support, cross-platform marketing strategies, KPI analysis, account management, project lead, and creative direction among other duties.

Newtron Group

Marketing Director and Multimedia Producer

2014 – 2016 / Brampton, Ontario (Onsite)

Reported to leadership and owned responsibility for new business development, brand management, marketing direction, budgeting, multimedia publishing, sales systems, advertising, and public relations.

Full Media Center

Founder and Creative Director

2009 – 2014 / Toronto, Ontario

M&A Services, Prospect presentations, account contracts and creative project management for a variety of industries such as software, hardware, property restoration, medical, e-commerce, hospitality, and personal development.

Organic Inc.

Senior Project Manager (contract)

2008 – 2009 / Toronto, Ontario

Primary responsibilities were managing the client (VP of Communications Bank of America) expectations while leading the creative and technical teams to develop an Infocenter on bankofamerica.com and market it to existing customers.

D.A.W.M.S. – TMW

Co-Founder and Senior Project Manager

2006 – 2008 / Toronto, Ontario

Authored business plan, wrote web-based Dynamic Automated Website Management System (D.A.W.M.S.) specifications, raised funds, designed SAAS UX, hired and managed a development team to create the initial application. Launched and marketed the subscription membership platform.